doorstep collection
yorkshire air ambulance BAG IT UP bra campaign

What You Take Off, Helps Us To Take Off

Our BAG IT UP Bra Campaign for the Yorkshire Air Ambulance was launched in Autumn 2006, to find 200,000 unwanted bras from around Yorkshire. All ladies have had bras that don't fit, that are uncomfortable or that are just unloved! Many of these bras are thrown away with the household waste, destined for landfill. Bras are worth more to the charity than our mixed clothing grade, but because they are so small and lightweight, it is hard to find enough bras to meet the bulk demand from overseas markets, particularly West Africa.

200,000 bras would guarantee a minimum sum of £10,000 for the Yorkshire Air Ambulance!

Our quirky campaign which was first launched with the Yorkshire Federations of Women's Institutes, has attracted supporters from all over Yorkshire, and of all age groups, including the Lions International District Club 105c, businesses, schools, colleges, community groups, social clubs... the list goes on.

how you can hope

If you would like to collect bras at your workplace, college or community group, you can request a pack of posters, bags and information using our Contact Us page.

Every single bra helps! If you have only a 'handful' which you can post, please send them to us at:

YAA Bag It Up Campaign
BAG IT UP LTD.
Calder Street
West Vale
Greetland
Halifax
HX4 8AQ

what happens to the bras

All bras are repacked at our warehouse, before they are sent to one of our grading partners, to be pressed into bales ready for shipment to West Africa. The importer sells his purchases to market traders and shop owners, where local women can buy quality used bras at affordable prices. Funds raised from the sale of your recycled bras, help the Yorkshire Air Ambulance to save lives across our region!

NB: We only sell to recognised traders in the UK and overseas, where the demand for quality clothing is high, and there is a used clothing market freely available to all.


Special thanks to the following voluntary organisations and their members, for their enormous charitable effort, collecting thousands of bras for the Yorkshire Air Ambulance:

  • West Yorkshire Federation of Women's Institutes
  • North Yorkshire West Federation of Women's Institutes
  • North Yorkshire East Federation of Women's Institutes
  • South Yorkshire Federation of Women's Institutes
  • The Lions International District 105c
  • Soroptimist International

Thank you to everyone who has sent parcels of bras to us, and to all those who have had collections for us... please keep them coming...


Bra Total
103,518

Target
200,000


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